Does your Benefit Auction need help?
The benefit Auction
has become one of the most popular ways to raise funds for non profits around the country in the past 5 years. Because of
this fact, it has gotten very crowded out there. It is increasingly difficult to make your event stand out and maintain the
support of your donors and supporters.
Planning and presenting an
effective, powerful, money-making Benefit Auction will not happen by accident. It takes hard work and exceptional planning.
Fortunately help is available.
Avoid puting your highest value items at the end of the live auction.
When laying out the order of your items, use a bell curve approach. Place your
highest value items just past mid way through the live auction. That way, unsuccessful bidders on the high value items can
still bid on other goodies later in the auction. A good audio system is NOT a luxury!
Speaker stands should be raised high enough so sound will not be blasting someone's
ear all night. Hotel and banquet hall sound systems are seldom as good as the representatives promise, and NEVER are
as good as a professional system. A good sound system will cost you a few extra bucks but it is worth every penny.
If your donors cannot hear … they will not be able to bid.
Auction yields begin
to decline after 9:00 pm.
Do not make the auction the final event of the night. Many announcements or
awards should be made last.......Get their money first.
Reinvest in your auction.
Streamline.
Computerize. Organize. Watch your numbers year to year and take an honest look at your successes and failures each year. Adjust
to the times. Don't be affraid to change. Give your donors what they want. Scrap the bad ideas, keep the good ones. Set
realistic goals each year.